"The Medium is the Message", "Encoding/Decoding" Chris, John and Tomer

The main idea of "The Medium is the Message" is a reminder to the reader, that although we are a culture accustumed to dividing all things, the medium and the message are not to be divided for they are interchangebe. It is not a question of "cause and effect", but more the precense of duality between them, and Mc Luhan asks that we percieve the message and the media through which it is delivered as a complete whole.
Stuart Hall's "Encoding/Decoding" is about the processe that goes from the moment an idea is conceptualized, through the medium of distributing said idea, to the moment that idea is recieved by the public and interpreted. Hall describes this process as a series of codes. Coding the idea to a medium is "encoding", and the deciphering of that idea by the viewer is "decoding"

What we learn from the excerpt "The Medium is the Message", is that the “content” of any medium is always another medium, while the message of any medium is usually affected and altered by humans with regard to scale, pace, or pattern.
It is ignorent to ignore the medium and only view the underlying "message", because the medium is not only integral for the true understanding of the message of the whole, it sometimes affects the message and changes the way it is percieved, outright. Disregard the medium and you may lose sight of the true message.
Problematic in this view, in our opinion, is that if you always look the medium as part of the message you risk losing the message, as intended by the creater. If you are biased to a certain form of media (books, internet, cinema), you risk missing the underlying message when you engage a medium which you are not that familiar with or comfortable around. In our opinion sometimes the message is the message and the medium is just an excuse for conveying that message. If the message is truthfull it shoudn't matter if it is conveyed through a youtube video or a stone tablet.
Hall has a different set of views in "Encoding/Decoding". Although not oposing the ideas brought forward by Mc Luhan, Hall puts less of an emphesise on the medium itself and more on the underlying message. His article is about coding the message in a way that will be understood (decoded), in the desired way by the viewer.
Hall talks about the fact that the same symbol can mean different things to different people, depending on culture, upbringing or even the level of deepness you are looking for in the symbol. As in his example of the "sweater" which can mean a warm garmet or, the coming of winter.

In today’s culture where we use any medium , mostly to gain control of the message at all cost, it is at times confusing to know how to interpret certain things.
Our question from these two articles is:
In a world of ever evolving mediums and technologies, signs and symbols, do we not risk losing the underlying message entirely, as the medium acquires more and more subsatnce over the message?