Sunday, February 17, 2008

Culture Industry - Alexis, Ramy, and Sean

Summary :
Horkheimer and Adorno talk about how culture is now manufactured. A bit like the Ford Model Ts. Enlightenment as deception is seen when art is reproduced under the pretext of making it accessible to the public when really the art being distributed has little to no value. The public is fooled in it's understanding of art and therefor in the value of it.

Ideas :
The authors tackle few key issues in the text that try to build up their argument. Pleasure and amusement, when they talk about amusement itself becoming an ideal taking a place of higher things it is referencing the deception which is affecting all people as part of the culture industry.
The culture industry it self is nothing more than culture and it's reproduction. By systematically reproducing art (as an example) for the people it falls under the category of mass deception. An industry of any kind does what it does best, cheap affordable products for the masses. These characteristics hinder art as art becomes imprinted with them. The struggle for art as true value only becomes more difficult in this sense. As an industry, culture aims to please and according to the authors, to be pleased means to say yes, much like how business meetings are held on golf courses. Pleasure always means not to think about anything. This lays the groundwork for control and/or manipulation.

Questions :
Does the culture industry make it easier for powers to control the masses? Are we all generic fleshbags of emotionless pleasure being converged towards the continuation of nothing?

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